International Women's Day: The State of Women and FDI

Invest in Canada

Businesswoman leading a meeting in a glass office

In celebration of International Women’s Day, Invest in Canada reflected on how women and foreign direct investment (FDI) interplay in Canada and around the world. We knew that strong female leadership was core to our organization’s culture and success, but could Canada’s progressive policies on women in business have a broader impact on FDI attraction? And conversely, could increased FDI play a role in advancing women’s rights around the world?

As it turns out, the answer to both of these questions is yes.

Why global companies should invest in countries committed to gender parity

Having women in leadership roles isn’t just the ‘right’ thing to do, it’s the smart thing to do, says Invest in Canada Director of Investor Services, Ray Kassam. And studies agree with her. Research has repeatedly shown that companies with female leaders perform better than those that do not.

That also means that global companies should invest in countries that actively promote gender equity and support female leadership. Canada is one of those places.

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