One of Invest in Canada’s main objectives is to increase the awareness of Canada as a premier investment destination. This includes highlighting Canada’s value proposition as a highly educated and diverse workforce. Invest in Canada is working on research to better understand the impact of investments on the diverse populations or different types of businesses so that the organization can better work with investors to improve gender parity or diversity goals, while positioning Canada as a top of mind investment destination.
Invest in Canada is also focused on the impact of investments in small and rural towns in Canada. The organization will continue to collect data and research on the impacts in those areas.
Invest in Canada has increased its overall capacity for GBA+, including training and oversight.