2025-26 Departmental plan: At a glance
A departmental plan describes a department’s priorities, plans and associated costs for the upcoming three fiscal years.
Read the full departmental plan
Key priorities
Invest in Canada’s top priorities for 2025-26 are as follows:
- Position Canada for future growth: In a dynamic and increasingly complex environment, Invest in Canada will collaborate with global investors to secure transformative investments in sectors that advance innovation, productivity and position Canada for long-term economic success. These sectors include agriculture, energy production, mining, EV supply chain, digital technology and sustainable solutions. Invest in Canada will also explore emerging sectors that strengthen Canada’s robust value proposition and that create economic benefit across all provinces and territories.
- Strengthen Canada’s global marketing presence: Invest in Canada will prioritize marketing Canada’s strong value proposition to global investors. The organization will build awareness of Canada’s many advantages, including the country’s highly-skilled workforce, stable business operating environment and commitment to sustainability objectives. Invest in Canada will leverage key international events to showcase Canada to global decision makers and connect them with partners across the country.
- Collaboration and partnerships: Invest in Canada is committed to growing and deepening its relationship with partners across all orders of government and with the private sector to support the attraction and execution of FDI transactions. The organization will enhance support for partners by providing business intelligence, sector focused materials, and transaction support through origination to closure of investment opportunities and beyond. This expanded support will help partners and stakeholders maximize investment opportunities in Canada.
Highlights
In 2025-26, total planned spending (including internal services) for Invest in Canada is $32,755,156 and total planned full-time equivalent staff (including internal services) is 67. For complete information on Invest in Canada’s total planned spending and human resources, read the Planned spending and human resources section of the full plan.
The following provides a summary of the department’s planned achievements for 2025-26 according to its approved Departmental Results Framework. A Departmental Results Framework consists of a department’s core responsibilities, the results it plans to achieve, and the performance indicators that measure progress toward these results.
Core responsibility 1: Foreign Direct Invest Attraction
Planned spending: $26,218,845
Planned human resources: 57
Departmental results:
- Canada is promoted as a foreign direct investment destination
- Investors are investing or expanding in Canada through the support of Invest in Canada services
- Partners have access to services and tools to support their investment attraction efforts
Since its creation in 2018, Invest in Canada has been committed to carrying out its mandate to promote, attract and facilitate FDI into Canada. Leveraging its partnerships with provinces and cities across Canada, Invest in Canada has focused its efforts on building awareness of Canada's unique advantages to distinguish our value proposition from our international competitors. This positioning is instrumental to supporting the Government of Canada’s aim to drive more innovation, diversified investment and trade into the country.
For 2025-26, Invest in Canada aims to promote Canada as an investment destination by continuing to develop customized advertising and marketing campaigns in target markets highlighting Canada’s value proposition and priority sectors, leveraging and executing international events that raise the profile of Canada to global investors, and collaborating with network of partners, including the Trade Commissioner Service.
The organization will support investments into Canada by providing investor services to advance high-impact, transformational investments in key sectors that contribute to the long-term growth of the Canadian economy. These services include providing targeted business intelligence to enhance investor knowledge of region-specific advantages as well as connecting investors with the right people across economic sectors to facilitate and accelerate global investments into all regions across Canada.
Further, Invest in Canada will provide partners with tools they need to attract investments by building out a suite of knowledge products to promote the competitive value of Canada and potential of targeted and strategic sectors, providing tools and market intelligence data through InfoZone to partners to support their investment attraction efforts, and engaging with partners across all orders of government to encourage information exchange and alignment in support of their promotion and attraction efforts.
More information about Foreign Direct Invest Attraction can be found in the full plan.